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Cafe Rule Privacy Policy

Last modified: July 6 2020

Introduction

We respect your privacy and are committed to protecting it through our compliance with this Policy.  This Policy describes the types of information we may collect from you or that you may provide when you visit the website caferule.com (our “Website”) and our practices for collecting, using, maintaining, protecting and disclosing that information.  

This Policy applies to any information that we collect on the Website, including any information in any e-mails, texts and other electronic messages between you and the Website and any information about you transferred to the Website from other websites.  This Policy also applies to any related information that we collect about you offline but that will be processed by automated means using the Website.  This Policy does not apply to any other information that we collect by any means.  

Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it.  If you do not agree with our policies and practices, you can choose not to use our Website.  By accessing or using our Website, you agree to this privacy Policy.  This Policy may change from time to time.  Your continued use of the Website after we make changes is deemed to be acceptance of those changes, so please check the Policy periodically for updates.

Information We Collect About You and How We Collect It

We may collect several types of information from and about users of our Website and our services, including information by which you may be personally identified, such as name, postal address, e-mail address, telephone number and photograph.  All of this information is cumulatively referred to in this Policy as “Personal Information”.  

The information we collect on or through our Website may include information that you provide by registering to use our Website, using our services, requesting further services or reporting a problem with our Website.  We will also retain records and copies of your correspondence (including e-mail addresses), if you contact us.  If you are a member of Wine Rules, we will collect certain information about anyone that you designate to pick up wine on your behalf.

As you navigate through and interact with our Website, we may automatically collect certain traffic data and usage information to help us manage our content and improve your use of the Website.  This may include information about your equipment, your IP address and your browsing actions and patterns when you visit our Website, including the referring and exit pages.  The technologies that we use for this automatic data collection may include cookies that are stored on your computer, small embedded electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) and other types of embedded code on the Website that permit us to count users and obtain other related Website statistics (for example, recording the popularity of certain Website content and verifying system and server integrity).

How We Use Your Information

We use information that we collect about you or that you provide to us, including any Personal Information, to present our Website and its contents to you, to provide you with information, products or services that you request from us and to fulfill any other purpose for which you provide the information.  We may also use your Personal Information to notify you about changes to our Website or any products or services we offer or provide though it and to carry out our obligations and enforce our rights arising from any contracts entered into between you and us.  We may also use the information that you provide in any other way that we describe when you provide the information and for any other purpose with your consent. We may use your Personal Information for any permitted marketing purposes.

Disclosure of Your Information

We may disclose your Personal Information for any permitted marketing purposes.  We may also disclose your Personal Information for any other purpose disclosed when the information is provided, and for any other purpose with your consent.

We may convert or combine some Personal Information of users into de-identified or aggregated data that does not disclose any of the Personal Information of any individual user.  We may use and disclose any such de-identified or aggregated data without restriction.

We may disclose Personal Information to our subsidiaries and affiliates and to any contractors, service providers and other third parties who need to know such information to support our permitted uses of Personal Information.  We may disclose such Personal Information to a buyer or other successor to our business in the event of a sale of equity or assets, reorganization, merger or a similar corporate transaction, and any due diligence review with respect to any such proposed transaction.

Some of the information that we collect from cookies, web beacons or other embedded code relates to your personal use of the Website and allows us to store information about your preferences speed up your searches and recognize you when you return to our Website.  Other information that we collect from cookies, web beacons or other embedded code is not tied to your Personal Information and enables us to estimate our audience size and usage patterns.  This traffic data may be shared with third parties without restriction.

We may also disclose your Personal Information to comply with any court order, law or legal process, including to meet national security and law enforcement requirements and to respond to any government or regulatory request or audit, and to enforce or apply our Terms of Use, or if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of our customers or others.  This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Use of Personal Information for Marketing Purposes

We may use your Personal Information to provide you with promotional information about our own products and services.  We do not currently provide any of your Personal Information to third parties to use for their advertising, marketing or tracking purposes.

Tracking

Tracking involves the use of cookies, web beacons or other embedded code or tracking technologies to collect, analyze and store information on a user’s behavior over time on multiple sites, including information on the sites visited, products viewed, products purchased and other online interactions.  Tracking information can be used to enable companies to make interest-based (behavioral) advertising available to users on multiple sites that they visit. We do not currently collect Personal Information about your on-line activities over time and across third party sites for tracking purposes.  We do not currently allow third parties to collect Personal Information on the Website that could be used by them to analyze and store information about your on-line activities over time and across third party sites for tracking purposes.

Choices About How We Use and Disclose Your Information

You have certain choices regarding the Personal Information you provide to us.  You can set your browser to refuse all or some browser cookies.  If you disable or refuse cookies, some parts of the Website may then be inaccessible or not function properly.  

If you do not wish to have your Personal Information used by us to promote our own or third parties’ products or services, you can opt-out by logging into the Website and adjusting your user preferences in your account profile by checking or unchecking the relevant boxes or by sending us an e-mail stating your request.  For this opt-out to function, you must have your browser set to accept browser cookies.  If we have sent you a promotional e-mail, you may send us a return e-mail asking to be omitted from future e-mail distributions.  This opt out does not apply to information provided to us as a result of a product purchase, warranty registration, product service experience or other transactions.

Accessing and Correcting Your Information

You can review and change certain of your Personal Information by logging into the Website and visiting your account profile page.  You may also send us an e-mail to request access to, correct or delete any personal information that you have provided to us.  We may not be able to delete your Personal Information except by also deleting your user account.  We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Children Under the Age of 13

Our Website is not intended for children under 13 years of age, and no one under age 13 may provide any information to this Website.  We do not knowingly collect personal information from children under 13.  If you are under 13, do not use or provide any information on this Website, make any purchases through this Website or provide any information about yourself to us, including your name, address, telephone number, e-mail address or any screen name or user name you may use.  If we learn we have collected or received personal information from a child under 13, we will delete that information.  If you believe we might have any information from or about a child under 13, please contact us.

Data Security

We have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration and disclosure.  All information that you provide to us is stored on our servers behind firewalls and certain Personal Information will be encrypted using secure socket layer (SSL) technology.

The safety and security of your information also depends on you.  When we have given you (or when you have chosen) a password for access to certain parts of our Website, you are responsible for keeping that password confidential.  We ask you not to share your password with anyone.  

Unfortunately, the transmission of information over the Internet is not completely secure.  Although we have implemented security measures that we think are adequate, we cannot guarantee the security of your Personal Information transmitted to our Website.  Any transmission of Personal Information is at your own risk.  We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

Changes to Our Privacy Policy

We post any changes we make to our privacy Policy on this page.  If we make material changes to how we treat our users’ Personal Information, we will notify you through a notice on the Website home page.  The date the privacy policy was last revised is identified at the top of the page.  You are responsible for ensuring we have an up-to-date active and deliverable e-mail address for you, and for periodically visiting our Website and this privacy Policy to check for any changes.

Contact Information

To ask questions or comment about this privacy Policy and our privacy practices, contact us.

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